June 3, 2015

Marketing #2: How do skin care/makeup companies get away with absurd claims?

Please keep in mind that just because a company uses some of the marketing techniques I discuss, that doesn't necessarily mean they or their products are bad. Marketing exists to make you aware of a product's existence, not to educate you.

Marketing techniques #1: Why are some beauty products or brands always on sale? 

Paula's Choice ingredient database (I agree with them ~90% of the time, so this is a great place to get your ingredient questions answered)

Paula's Choice Beautypedia reviews 

Another science-based beauty blogger I'm fond of: http://www.labmuffin.com/


  1. Hey! Can you please make a video on how to rehab your skin after accidentally falling asleep with all your makeup on? I always take all my makeup off before bed but I had "a few" other night and fell asleep without removing it. Now I have some crazy breakouts and I'd like to know what to do the next morning to help my skin not freak out as much, in case I ever fall asleep with it on again. Thanks ��

  2. I love your new blog. Thank you so much for sharing your knowledge and experience with us over the years!

  3. I love this article, thanks for sharing your thoughts with us!! I am regularly using Sakare's skincare mask products. I would strongly recommend this to all.

  4. I just stumbled upon your YouTube channel and am so happy to have found a reliable source of skincare information! I am wondering if you could comment on dry body brushing?

  5. Hi Veronica! I've recently discovered your YouTube channel, and I have found your videos extremely helpful! There are so many skin care/make-up channels out there, but it is very difficult to find expert advice. Thank you for all your videos, and in case you are looking for more ideas, I would be very interested in finding out more about how skin care products should be layered properly - especially when it comes to introducing treatments, serums or oils into your regular routine - it can be very confusing sometimes! Thanks again and I look forward to seeing more of your videos!

    1. A good general rule of thumb is, after cleansing, to apply in order of thickness, aka apply the lightest product first & the thickest/ most emollient last. If two products are similar then it usually doesn't matter much. An example of application order would be as follows: Cleanser, Toner, Chemical Exfoliant (AHA/BHA), Serum/ Treatment (i.e. Vit C/ antioxidant serum, Retinol, etc), Moisturizer/ Oil, SPF.
      Of course not all of these are needed by everyone, some can be combined (such as SPF moisturizer, exfoliating/ acid toner, etc), & in many/ most cases the order is far less important than many think & can be altered to fit ones preference &/ or needs.
      Of course if using any prescriptions follow those instructions first & foremost but otherwise don't stress/ worry too much. Hope that helps!

  6. Dont you think Paula's Choice Ingredient Dictionary can be nonobjective? I am agree with lot of them but they are saying parabens are okay. I am confusing about that. Also it seems like they are doing chemical advertisement. I know there are good and bad chemicals and naturals. But i think they are saying lots of naturals are bad and chemicals good. I am not agree with that. I am wondering your opinion. Wish you answer. Have a nice day.

  7. Also i am wondering your thoughts about castile soap. Is it different form other soaps? How is its affect to skin? Good day again ^^

  8. اليك خدمات منزلية متقدمة تساعدنا علي الارتقاء بشركة ركن البيت في مدينة الدمام من خلال اعمالها المتميزة التي تقدمها في مجال النظافة والقضاء علي الحشرات فخدماتنا متنوعة مثل شركة تنظيف بالدمام التي تكون متخصصة في اعمال النظافة العامة التي تتمثل في المنشأت الكبيرة والصغيرة بجميع انواع واليك خدمة متميزة ايضا وهي شركة تنظيف فلل بالدمام التي تكون لديها كل الامكانيات المثالية التي تساعدنا في تنفيذ خدمات نظافة الفلل المستعملة والمفروشة بواسطة فريق فني لديه كل الامكانيات التي تساعده في تقديم ذلك ولديك خدمة ايضا نظافة الشقق بواسطة شركة تنظيف شقق بالدمام وعمل التنظيف اللازم لها بواسطة فريق لديه اعمال التميز والتنفيذ في تقديم الخدمات المخصصة في اعمال النظافة واليك خدمة مثالية نقدمها في القضاء علي الحشرات الصغيرة بواسطة مبيدات طبيعة تساعدنا في ذلك فتعاملك مع شركة مكافحة حشرات بالدمام لديها امكانيات متميزة تساعدك علي ان تخلصك من الحشرات لان تجد كل ذلك الا من خلال ركن البيت التي لديها كل الامكانيات في البحث عن شركة رش مبيدات بالدمام التي تقوم بالرش بواسطة فني مختص معه الادوات اللازمة للقيام بذلك وعطائك الضمانات اللازمة علي ذلك واليك خدمة نقل اثاث منزلية تساعدك في الوصول الي مكانك الجديد بواسطة شركة نقل اثاث بالدمام التي لديها كل الامكانيات والسيارات التي تساعدك علي تحقيق ذلك

  9. Wrinkles are most likely the greatest reason for all healthy skin medications in the United States. As a man ages, the skin actually turns out to be less versatile. Thus, scarce differences start to shape on the face which at last turn into the wrinkles we detest to such an extent.http://www.wartalooza.com/treatments/compound-w-wart-remover

  10. Hand in hand with the diet you follow are the products you use to make your skin look fantastic. At the top of the list of skin beauty tips is exfoliation
    Drupal beauty tips

  11. Hi Veronica! I'm a subscriber of your YouTube channel and just generally have always agreed with your ideas and advice. Thankyou so much for donating your knowledge and time to us all!

    I noticed it's been 1yeAr since you've uploaded a video or even updated this site! You had seemed to be pretty regular in the past (save for a month here and there) but a whole year?!? Anyhow I was just wondering how you are and if everything is OKAY ���� ON YOUR END of the world. Your fans miss you! Or atleast this 1 does!

  12. Secondly, while traveling where you can't wash your face frequently use a good quality wet tissues to wipe off all dirt & excess oil also you can dab a cotton gauge into astringent liquid & apply all over your face to eradicate skin troubles. Is clean and clear moisturizer non comedogenic


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